Deezer going to his promotion before the arrival of competition

Deezer defends himself as he can to the Apple Music approach. The music streaming service and launching a wave of promotions valid until the end of the month.

It would seem that the arrival of a new player in the field of music streaming pushes its competitors to do their utmost to keep their place. Line has launched yesterday from its streaming service, expected since late last year in Japan, Spotify preparing new offers and has just completed new fundraising and Deezer, remained silent since the beginning of the week, is moving finally.

As Spotify was at the end of last year, Deezer and provides access to the Deezer Premium + for 3 months for 0.99 euro. The offer is valid until July 1 and thus allows access to “more than 35 million shares,” without advertising on computers, smartphones and tablets, with an access connection without possibility. Impossible not to see in what remains a very good plan an attempt to recruit new customers, but also to convert subscribers to its free offer, before Apple Music is launched on 30 June. Blur still exists around the details of the offer from Apple, but one thing is certain: it will have a particularly important strike force at launch, as it will be available on the iDevices the same price as the musical offerings usual.