Facebook will integrate further way Spotify and Apple Music

Facebook today announced and presented the further integration of Spotify and Apple platforms Music in its application. It is now possible to listen to music samples without moving his newsfeed.

Today, when you share a song, album, or playlist after Spotify or Apple Music on your Facebook account, it is displayed as a link. You can see the cover and the title, and add a comment, but you must exit the application when you want to listen to that contact Shared, which is usually a big brake on enthusiasm. But that’s about to change.

Facebook today announced further integration of Spotify and Apple Music. Henceforth, it will be possible to share audio, new format on the platform, which will result in the opportunity to hear a track directly from the Facebook application. A play button will appear directly on the piece of the jacket, but will not allow to listen in full. As explained by the social network, it will only be possible to have a 30 second preview of the song. But with this integration, it will be possible to open the content on Facebook and add the track directly to favorites to be able to then find the streaming service that is used. A feature that avoids the tedious steps.

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Posted by Music on Facebook on Thursday, November 5, 2015

For now, this integration concerns only Spotify and Apple Music, that US mobile users, especially users of iOS. Android smartphones will have to wait a little longer before they can perform the same tasks, and Facebook said that other platforms are streaming music will be integrated soon. For Facebook, this integration fits perfectly with the strategy of the firm, which wants to keep them as long as possible users on its platform. She explains: “We hope that by improving this experience artists share more, users share and engage more, and the music will be better integrated with the Facebook experience.”